Neue Publikation: Respekt

Containing exclusive interviews with Juanes(see News), Sabine Christiansen and other celebrities. More information and order details on www.salisverlag.com

Press publications with Juanes

Reputation Management: The Book

Reputation Management is a trend-setting work for executives and opinion leaders that provides insight into the driving factors of Corporate & CEO Reputation. The Book conveys examples of a successfully applied Reputation Management in practical experience.

Content overview:

1.	Turning point – or just image cosmetics?
2.	From „Image“ to „Reputation“
3.	Power and Powerlessness – unprecedented entrepreneurial Challenges of the 21st Century
4.	From Shareholder Value to the Stakeholder Value Enterprise
5.	CEO-Repuation: Yesterday Ego-Trip, tomorrow Win-Win
6.	Reputation Management: Methodology & Case Studies
7.	FAQ

Orell Füssli Verlag, Zürich 2004, 200 pages,
CHF 49.- / € 29.50.-
ISBN 3-280-05090-1