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Neue Publikation: Respekt

Reputation Management: The Book

Reputation Management is a trend-setting work for executives and opinion leaders that provides insight into the driving factors of Corporate & CEO Reputation. The Book conveys examples of a successfully applied Reputation Management in practical experience.

Content overview:

1. Turning point – or just image cosmetics?
2. From „Image“ to „Reputation“
3. Power and Powerlessness – unprecedented entrepreneurial Challenges of the 21st Century
4. From Shareholder Value to the Stakeholder Value Enterprise
5. CEO-Repuation: Yesterday Ego-Trip, tomorrow Win-Win
6. Reputation Management: Methodology & Case Studies
7. FAQ

Buy

Orell Füssli Verlag, Zürich 2004, 200 pages,
CHF 49.- / € 29.50.-
ISBN 3-280-05090-1