Sparring Partners has been pioneering the holistic application of Reputation Management. Within the Reputation Management Business Model all decisive factors Innovation, Communications/Corporate Identity & Design, Corporate Responsibility, Corporate Governance/Human Resources Management and CEO are concertedly deployed.

Living up to our company’s name we are leading our clients throughout all phases of Reputation Management with dedication and focus:

1. Research of actual Corporate Reputation among all stakeholders
2. Reputation Management Workshop
3. Development of target reputation
4. Identification of Reputation-Gap by comparison of actual and target reputation
5. Development of 360° Corporate & CEO Reputation Management-Programme
6. Full Implementation Support
7. Periodical Audit and adjustments in Programme

A Stakeholder Value-Company is characterized by the deep-rooted capability of forging and sustainably consolidating a „Win-Win“-relationship with all internal (employees, shareholders) and external Stakeholders (Clients, NGOs, Media) throughout the entire value creation process. By building on a broad network the company will accomplish its objectives more efficiently, will be more resistant against crises and will enhance its reputation as a responsible Corporate Citizen.

The Transformation from Shareholder Value- to Stakeholder Value-Enterprise is nothing less than a change of paradigm linked with a more open Corporate Culture and mindset of all employees, enhanced transparency and a prospective interpretation of the company's role in the society.

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