ENGLISH | DEUTSCH
05/04/10 - Bernhard Bauhofer on the impact of the historic oil crisis on BP's reputation.

Media

08/17/10 - Sparring Partners Latin America founded pdf ( 138.5 kb. )
07/30/10 - Alpha: Essay on responsibility and accountability pdf ( 199.7 kb. )
07/27/10 - KMU Life Interview "Smallness doesn't protect you from crisis" pdf ( 250.3 kb. )
05/27/10 - Bauhofer on BP-Reputation pdf ( 116.7 kb. )
05/19/10 - Interview Höfner Volksblatt pdf ( 2.2 mb. )
05/06/10 - Hotel Revue, Switzerland pdf ( 506.1 kb. )
05/04/10 - Bernhard Bauhofer on the impact of the historic oil crisis on BP's reputation. view Video
04/27/10 - Bernhard Bauhofer on the ongoing reputation crisis of Goldman Sachs. view Video
04/24/10 - Bernhard Bauhofer on reputational consequences of Goldman Sachs crisis view Video
04/12/10 - Sina.com /China pdf ( 493.1 kb. )
04/02/10 - DRS Radio-interview: Bernhard Bauhofer on criticism on Credit Suisse bonuses pdf ( 77.8 kb. )
04/01/10 - KMU Life 4/2010 pdf ( 325.2 kb. )
02/24/10 - Bernhard Bauhofer on Toyota's ongoing reputational problem before the President's US Congress Hearing view Video
02/09/10 - Bernhard Bauhofer on the Swiss-German data dispute view Video
02/09/10 - Prestige-Magazine Report on KitzBizz event pdf ( 857.6 kb. )
02/05/10 - Bernhard Bauhofer analysing Toyota's ongoing reputation crisis view Video
02/04/10 - Bernhard Bauhofer on bank data theft pdf ( 31.9 kb. )
01/29/10 - Bloomberg interview World Economic Forum, Bernhard Bauhofer on Toyota's reputational problems view Video
06/06/09 - KMU Life column pdf ( 161.6 kb. )
11/26/09 - Bernhard Bauhofer on the reputation of Swiss Banks view Video
11/23/09 - Liechtenstein Life performs with Sparring Partners pdf ( 165.7 kb. )
10/16/09 - Zug-TV Interview view Video
10/16/09 - Bernhard Bauhofer on one year after UBS bail-out view Video
10/15/09 - Bernhard Bauhofer on the deadline of the IRS voluntary disclosure program view Video
10/14/09 - moneycab.com "CEO-Interview", Oct.14 pdf ( 218.9 kb. )
10/12/09 - Entrepreneur of the year ceremony pdf ( 1.5 mb. )
10/07/09 - Opportunités Magazine pdf ( 953.4 kb. )
09/25/09 - Concert report "paz sin fronteras" pdf ( 283.8 kb. )
09/24/09 - Bernhard Bauhofer on Bloomberg view Video
09/17/09 - Private Banks: Aggressive acquisition strategy threatens brand appeal pdf ( 210.8 kb. )
09/15/09 - English: Jac 2009, BILANZ supplement pdf ( 215.1 kb. )
08/25/09 - Speech "37. Deutscher Marketing-Tag", 30.10. 2009 Berlin  
08/12/09 - Bernhard Bauhofer on the successful business development of Pictet Private Bank pdf ( 56.4 kb. )
08/06/09 - Economiesuisse worried about attacks pdf ( 111.1 kb. )
08/23/09 - Bernhard Bauhofer on the UBS victory in the tax evasion dispute view Video
07/23/09 - Bernhard Bauhofer on Credit Suisse 2nd quarter results view Video
07/16/09 - A Humilation to UBS pdf ( 189.7 kb. )
07/14/09 - Zug-TV Interview open
07/13/09 - Bernhard Bauhofer on the IRS/UBS hearing in Miami view Video
07/02/09 - PRESTIGE Magazine: 21th century philanthropy pdf ( 2.2 mb. )
06/25/09 - Wettbewerbsstrategien in der globalisierten Philanthropie pdf ( 122.5 kb. )
06/16/09 - Building accountability instead of building clones pdf ( 225.1 kb. )
06/10/09 - KMU Life June 2009 "Building accountability instead of breeding clones" pdf ( 72.7 kb. )
05/21/09 - Reputation as management task pdf ( 621.4 kb. )
05/09/09 - Reputation All Costs pdf ( 292.9 kb. )
04/15/09 - cash; UBS Shareholder Meeting April 15 view Video
04/14/09 - UBS Shareholder Meeting 2009 view Video
04/15/09 - Cash; UBS Shareholder Meeting April 15 pdf ( 46.4 kb. )
04/13/09 - Respect in Banking pdf ( 84.1 kb. )
02/26/09 - Bernhard Bauhofer on UBS changing the chief executive view Video
02/26/09 - Banquero suizo ingresa a la lista negra pdf ( 210.1 kb. )
Volksblatt, March 26th 2009 pdf ( 113 kb )
Column Sandoz Client Magazine , 1 / 09 pdf ( 143 kb )
UBS nominate Kaspar Villiger, Cash, March 5th 2009 pdf ( 121 kb )
efinancialcareers, Feb. 27th 2009 pdf ( 43 kb )
Bernhard Bauhofer on UBS changing the chief executive, Feb. 26 2009 view Video
Tages-Anzeiger, Feb. 26th 2009 pdf ( 139 kb )
Bernhard Bauhofer on the new UBS "from hero to zero", Feb. 24th 2009 view Video
Bloomberg News, Feb. 24th 2009 pdf ( 25 kb )
Cash, February 24th 2009 pdf ( 400 kb )
Bernhard Bauhofer on the new UBS opening secret files, Feb. 20 2009 view Video
Hexun (China) pdf ( 185 kb )
The New York Times , 29. Jan. 2009 pdf ( 18 kb )
Bloomberg News, 20. Jan. 2009 pdf ( 25 kb )
Bloomberg News, 6. Jan. 2009 pdf ( 20 kb )
Column Sandoz Client Magazine pdf ( 152 kb )
Blog Webonomy webonomy.blogspot.com
Column in Sandoz Client Magazine pdf ( 22 kb )
"Respect-Responsibility-Reputation" New Year Mesage pdf ( 216 kb )
Too big to succeed? , KMU LIFE Magazine, December 2008 pdf ( 101 kb )
Bernhard Bauhofer on the new UBS image campagn, Nov. 26 2008 view Video
capital.com (China) , Oct. 2008 pdf ( 531 kb )
Der Bund, Oct. 22. 2008 pdf ( 510 kb )
Handelszeitung, Oct. 22. 2008 pdf ( 20 kb )
Bernhard Bauhofer on "State Rescue Plan for UBS", Oct. 21 2008 view Video
Cash-Interview, Oct. 20. 2008 view Video
"How to manage reputation", The Communications Journal, Nov. 2008 pdf ( 122 kb )
Cash, Oct. 20 2008 pdf ( 168 kb )
Diarioeconomico, Oct. 17 2008 pdf ( 224 kb )
Bloomberg News, Oct. 17 2008 pdf ( 147 kb )
Interview eFinancialCareers.de pdf ( 89 kb )
MB-Revue 2008 pdf ( 2.3 mb )
spiegel.de/wissen, August 2008  
Bilanz, August 2008 pdf ( 239 kb )
"The Age" (Australia), August 2008 pdf ( 93 kb )
Cash daily, Aug. 13, 2008 pdf ( 506 kb )
Bernhard Bauhofer on UBS' results, presentation 08/09/2008 Interview
22. Jul. 08 Articlel in ALPHA pdf ( 401 kb )
Bloomberg Interview on rebuilding the financial center in Switzerland view Video
KMU LIFE 06 / 08 pdf ( 813 kb )
Column in Sandoz Client Magazine, 2008 (3) pdf ( 160 kb )
Column in Sandoz Client Magazine, 2008 (2) pdf ( 165 kb )
SF 10vor10 Interview on why UBS needs to work on its reputation view Video
Bloomberg Interview on UBS General Meeting, April 12 2008 view Video
Bloomberg Interview on the Swiss banking damage view Video
Bloomberg Interview on the financial reputation of Switzerland view Video
Bloomberg Interview on UBS' loss of reputation view Video
Bloomberg Interview 'Shareholder meeting UBS 2008, Basel' view Video
Column in SANDOZ Client Magazine, 2008 pdf ( 174 kb )
Prmagazin, December 2007 pdf ( 6.0 Mb)
Zeitschrift der Unternehmensberatung, April 2007 pdf ( 6.4 Mb)
KMU LIFE02/07 pdf ( 1.2 Mb)
Interview-Magazin, Edition 9, 2006 pdf ( 95 kb)
Bloomberg TV Interview view Video
Swiss Chinese Chamber of Commerce Bulletin 01/06 pdf ( 156 kb)
Delovaya Nedelya (Business Week, Russland) pdf (3'505 kb)
Bloomberg TV Interview view Video
Bloomberg TV Book Review view Video
10 vor 10 view Video
KMUFACT-Interview pdf ( 259 kb)
Persönlich-Interview pdf ( 83 kb)
HP Magazine "Blue Line" pdf (144 kb)
"Alpha-Supplement: Reputation Management in Asia", April 1,2 2006 pdf (308 kb)
KMU LIFE-Interview pdf (914 kb)

Selected Media

Manager Magazin (February 1st , 2005)
The author illustrates the transformation from the Shareholder Value to the Stakeholder Value enterprise within concise and clearly structured paragraphs.
View Article

Financial Times Deutschland (September 9 th , 2004)
Bauhofer applies Kant's Categorical Imperative onto today's Corporate Cultures: always act as if your behaviour served as commonly accepted rules.

Facts (November 11 th , 2004)
Short-sighted image campaigns are a waste of money, says the author. Companies should rather invest into a good reputation. The author writes comprehensively and illustrates his argumentation with examples from Shell to Swiss Re.

Participation in International Conferences

OFWI Conference 2010, Key note speech pdf ( 575 kb. )

Bernhard Bauhofer Key Note Speech at IMCZ event pdf ( 120 kb. )

Key note speech, IMCZ Investment Forum Zug, April 3 pdf ( 145.1 kb. )

BZSL Teacher Convention Sargans, January 8th 2010, Speech on "Respect in 21st Century Education"

Swiss Society of Cosmetic Chemists St. Moritz, February 3rd 2010, Lecture "Reputation Management and Ethics as competitive advantages"

Speech "37. Deutscher Marketing-Tag", 30.10. 2009 Berlin
Deutscher_Marketing-Verband_ Home.pdf,   ( 420.2 kb. )

5th SME Congress Freiburg
Program ( 528 kb )

Fachtagung Reputation Management, 20. Mai 2009, Berlin
Program ( 1.6 Mb )

KMU-Campus, 04/21/09
Lecture: Reputation and CSR: "Profit helps Non-Profit and profits"

PHW Conference Forum Bernensis, December 4th 2008
Programm_Forum_Bernensis_PHW_lipe_301008.pdf

Key note speech panel discussion on "respect", Mönchaltdorf October 30 2008
Respekt1_Vortrag.pdf

Award Ceremony PHW Bern
Programm_Diplomfeier_PHW_25_06_2008.pdf

Institute for International Management Consulting Ludwigshafen, 24.11.2007
http://www.mba-ilmc.de/index.php

PHW Hochschule Wirtschaft, Fit for Global Business, Bern 7.12.2007
http://www.phw-bern.ch/downloads/news/Dozierende_MAS_EMBA_NDS_web.pdf

IMC, Institute for International Management Consulting, Ludwigshafen
http://www.i-imc.de/index.php

Fundraising ERFA-Gruppe Euregio.pdf

Guest lecture "Reputation Management", International MBA GISAM Business School, Hannover
http://www.gisma-hannover.de/userfiles/alumni/agenda_2007.pdf

6th International Sustainability Leadership Symposium, 8 / 9 September 2005
"The Market Value of Reputation"
www.sustainability-zurich.org

Laxenburg Forum
Management & Spiritualität Symposium, Nov 11 / 12 2005
laxenburgerforum.at/downloads/Pt_05_04_2005.pdf

Personal Communication Management
Alpen-Adria Universität, Klagenfurt, 29.09.-01.10.2005
www.pcm-lehrgang.at/inhalt/286.htm

Institute for International Management Consulting, FH Ludwigshafen
www.i-imc.de

Presentation at Swiss Chinese Chamber of Commerce Conference, March 28th 2006
"Reputation Management China Venture: How to communicate outsourcing of jobs to China"
http://www.sccc.ch/download/events/2006/20060328_Personal.Management.pdf