Corporate Social Responsibility - an important driver
of Corporate Reputation.
„Responsibility“ comes from „respondere“,
Latin: to respond. The magnitude of problems we are facing requires
answers from everyone. Global warming as well as the current historic
financial crisis show that global events are affecting every single
one of us. Problems don’t stop at national boundaries. Stakeholders
expect actions from companies, particularly from globally operating
enterprises and Corporate Responsibility has global economic, social
and environmental dimensions.
Other than Philantrophy CSR is a strategic decision strictly based on business
parameters and not on individual benevolence. It’s motto is „Doing
good while making profits“, By reducing the weight of its packages a globally
operating retail company manages to preserve the environment while reducing transport
costs and thus increasing profitability. By engaging in AIDS prevention a manufacturer
can save lives and preserve the health of thousands of people while lowering
absence from work and the risk of losing skilled workers forever.
Charity by Sparring Partners
As Honorary Representative of „Mi Sangre“, the foundation of Juanes,
the award-winning Colombian singer and peace activist we want to express our
compassion with less privileged people in our world. „Mi Sangre“ is helping
victims of anti-personal mines in Colombia. From beginning of 2009 Sparring Partners
will be donating a percentage of its generated income to „Mi Sangre“.
If you want to join us in our cause contact us info@sparringpartners.ch or
go to
www.fundacionmisangre.org
