As if nothing had happened
2010-08-26
The new UBS after the crisis is the old one. Even worse. The bank is still fighting with legal cases around the world and has enormous problems to win back investors' confidence and trust. As a consequence there are justified doubts about the sustainability of the financial rebound. The F1 sponsorship engagement is not a sign of strength it is a setback in a proclaimed transformation of the formerly leading wealth manager to a modern and sustainably operating financial institution. In the home market the bank is making embarrassing advances again to the retail clientele. They will treat some bad again should billions pour in from international markets.