The reputation of all of us is at risk in our times of social media and 24-7-365 communication. We should handle it with utmost care. Sparring Partners is supporting exposed personalities to systematically build and protect their online reputation in synchronization with their lives in the physical world. At the same we help our clients to leverage their online contacts and networks for their personal business relationships – and vice versa. Sparring Partners is working with the leading experts of the relevant disciplines – from SEO (Search Engine Optimization) to Social Media or Online Communications and Content Management.
“If there’s a man who knows about the importance of public perception it is Bernhard Bauhofer“Maryam Nemazee’s
Independent from industry, size or legal structure the 360° Reputation Management Programme can be applied to any company, organisation or individual.
Regulatory issues, increased requirements concerning transparency and compliance, the growing pressure on margins, the rise of fintech and blockchain – Sparring Partners has helped its clients in the financial services and asset management industry to stay ahead of the competition while building and protecting their reputations.
With health care costs exploding and profit margins eroding the pressure on pharmaceutical companies and other players in the industry has grown exponentially. Sparring Partners has provided its clients with the recipe for maintaining a healthy reputation.
Trends such as food security, sustainability and traceability are setting increasingly tougher and costly standards in the food business. Stakeholders are expecting from manufacturers to extend their responsibility throughout the whole value chain while consumers and distribution chains are putting pressure on prices. We help you deal with wide range of expectations and stay top in your industry.
Areas of expertise
360° Reputation Management
A reputation has to be managed holistically – with regards to all stakeholders and reputation drivers. We provide you with a 360° Reputation Management Programme and help you implement it within your organisation
A corporate and personal reputation are strongly interwoven. As a consequence Sparring Partners has at an early stage extended its methodology to personal reputation advising both CEOs and managers as well as exposed personalities such as politicians or stars in the entertainment industry. “The reputation of all of us is at risk in our times of social media and 24-7-365 communication” says Bernhard Bauhofer. “We should handle it with utmost care.”
From time to time it’s key for the success of a company and a person to scrutinize the position and review its strategy, vision and mission. What has changed, what are the drivers of change, where is the industry going to and where is the place wants to be positioned? We help you define your competive edge in times of digitalisation.
Key note speakers are rare to find. Does the topic really impact the audience? How relevant is the message? Bernhard Bauhofer will customise his speech to support the message you want to convey to your staff, clients or other stakeholders. We will provide you with memorable experiences.
Communication is a key reputation driver. Almost everyone claims to be a good communicator or communication expert. Bernhard Bauhofer has worked for 30 years in the industry integrating all relevant marketing and communication disciplines within a holistic approach which includes all stakeholders.
Books by Bernhard Bauhofer
Highly acclaimed books on Corporate and Personal Reputation with high practical use.
Reputation Management is a trend-setting work for executives and opinion leaders that provides insight into the driving factors of Corporate & CEO Reputation. The Book conveys examples of a successfully applied Reputation Management in practical experience.
Respect is a key factor of successful leadership and diversity. This bestseller highlights the importance of this traditional value in the 21st century including interviews with business professionals and celebrities.
Die 10 Gebote der Reputation
An easy read and pocket guide with indispensable tips for a rock-solid personal reputation. With images by the German illustrator Gerrit Hansen.